The internet forgot the places most people actually live. Everyone builds for capitals. We build for the superlocal.
Small communities are the last unscaled market on the internet — underserved, loyal, and everywhere. Local news is our way in — the one product a place reads out of habit, and comes to trust. That trust compounds into reach, and reach into the launchpad for every product a community needs next. Then we do it again, across the whole map.
Build products for real places, not personas.
See open roles →Small teams, extreme ownership, whole communities to win. We hire exceptional people and hand them real reach from day one.
Your work ships to real streets, and everyone there sees it. No layers between you and the people you build for.
The map is still almost empty. Everything you build now becomes the blueprint for every community after.
Tens of thousands of communities ahead — and the playbook only gets faster with every one.
Small places got left behind — starting with the news.
For the thousands of places under 20,000 people, almost nothing digital is built for where they live. Local journalism is the sharpest symptom — when the newsroom dies, turnout drops, budgets bloat, and extremists fill the vacuum. What’s left is scattered: a static town website, a fire-department Facebook page, a monthly print gazette. News is just where the gap is widest — it runs through everything these places do.
A year ago, this wasn’t buildable.
Two curves are crossing: the institutions small communities relied on are thinning out, and multi-agent AI just became production-grade. For the first time, one small team can build and run hyper-local products for thousands of communities — at a fraction of the old cost. In local, first mover is last mover. The window is now.
We make visible what’s happening in the communities everyone else skipped — celebrating the good, surfacing what matters, and building the products these places deserve.
We believe democracy needs informed citizens in strong communities. Building for them, with independence and integrity, is the work that matters most.
Small communities first. Then, pixel by pixel, the whole map.
Access and trust in the local. That’s the whole game.
We don’t parachute products into places. We get in, understand what’s actually missing, build it — and then multiply it.
Get in
Every community runs on trust. Our news products earn it, person by person. That’s the way in.
Understand
Being there beats market research. We see the problems people actually have — first.
Build
Products that solve those problems — made for one place, never ported from another.
Multiply
Same spine, new soul. The next community gets it in weeks. Tens of thousands to go.
Sublocal media almost always fails one of two ways — beautiful tech nobody reads, or great content that never pays. We’re the two people who’ve each already fixed one.
Scaled Neue Narrative’s paid subscriptions from 3K to 20K+ over eight years, and 9 Spaces to €1M ARR in parallel. Editorial DNA from WIRED, ze.tt and bento — he runs editorial, ad sales and growth, and makes sure everything reads like a neighbor, not an algorithm.
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Previously Director of Product at RTL+, a 15M-user platform, where he helped lead its migration onto Bedrock — the largest European streaming stack, powering RTL+ in Germany and Hungary, M6+ in France and more. Product Manager at ZEIT ONLINE before that. At SUPERLOCAL he owns product and technology.
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